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1026604 |
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20061219140900.0 |
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050713s2005 caua b 001 0 eng d |
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|a 2005019506
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|a 0761933549 (paper back)
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|a 9864563
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|a (BNAtoc) 2005019506
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|a (DLC) 2005019506
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|a (OCoLC)60971863
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d MNPY
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|a pcc
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|a a-ii---
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|a HF5823
|b .H3135 2005
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0 |
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|a 659.1
|2 22
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| 097 |
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|3 Bib#:
|a 1026604
|
| 100 |
1 |
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|a Halve, Anand Bhaskar,
|d 1955-
|
| 245 |
1 |
0 |
|a Planning for power advertising :
|b a user's manual for students and practitioners /
|c Anand Bhaskar Halve.
|
| 260 |
|
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|a Thousand Oaks :
|b Response Books,
|c 2005.
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| 300 |
|
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|a 260 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
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|a Errata inserted.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Setting the context : thinking about what is a strong brand --
|g Ch. 2.
|t Competition : the changing nature of markets --
|g Ch. 3.
|t Communication in context : the marketing drivers of brands --
|g Ch. 4.
|t Users and usage : identifying the source of business --
|g Ch. 5.
|t Segmentation : defining the dimensions of target groups --
|g Ch. 6.
|t Understanding consumers : why they buy or don't buy --
|g Ch. 7.
|t Motivators and differentiators : discovering what can change the consumers' mind --
|g Ch. 8.
|t Positioning : identifying what can make your brand unique --
|g Ch. 9.
|t Beyond positioning : more on identifying what can make your brand unique --
|g Ch. 10.
|t The brief - the creative springboard : pulling all the threads together --
|g Ch. 11.
|t Managing a brand over time : coping with a dynamic world.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Advertising
|z India.
|
| 991 |
|
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|a 2006-10-06
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| 992 |
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|a Created by sico, 06/10/2006. Updated by wewu, 19/12/2006.
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| 999 |
f |
f |
|i 88cf6dd2-adfa-5dcf-a3b5-5e69a33d1c77
|s 090aaa0f-58fc-5ff8-b3e9-0251bbea307f
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5823 .H197 2005
|h Library of Congress classification
|i Book
|m AU13606514B
|
