Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.

Saved in:

Bibliographic Details
Published:	Hoboken, N.J. : Wiley, c2006.
Online Access:	Connect to table of contents
Main Author:	Kumar, V.
Other Authors:	Reinartz, Werner J.
Subjects:	Customer relations > Management. Customer relations > Data processing.
Format:	Book

Customer relationship management : a database approach /

Similar Items

Successful customer relationship management programs and technologies : issues and trends /
Published: (2012)

Secrets of customer relationship management : it's all about how you make them feel /
by: Barnes, James G.
Published: (2001)

Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization.
by: Desatnick, Robert L.
Published: (1993)

Relationship marketing : management of customer relationships /
by: Bruhn, Manfred
Published: (2003)

Managing the customer experience : turning customers into advocates /
by: Smith, Shaun
Published: (2002)

Customer connections : new strategies for growth /
by: Wayland, Robert E. (Robert Edwin), 1946-
Published: (1997)

Customer relationship management concepts and technologies /
by: Buttle, Francis
Published: (2009)

Customer relationship management a global perspective /
Published: (2008)

Information masters : secrets of the customer race /
by: McKean, John, 1956-
Published: (1999)

Customer value creation behavior /
by: Yi, Youjae

Harvard business review on customer relationship management.
Published: (2001)

How to manage customer service /
by: Katz, Bernard, 1927-
Published: (1987)

Achieving excellence in stakeholder management /
Published: (2003)

Strategic Customer Management Integrating Relationship Marketing and CRM.
by: Payne, Adrian
Published: (2013)

Customer experience management : enhancing experience and value through service management /
by: Kandampully, Jay
Published: (2014)

The market driven organization : understanding, attracting, and keeping valuable customers /
by: Day, George S.
Published: (1999)

Consumer-brand relationships theory and practice /
Published: (2012)

Gower handbook of customer service /
Published: (1997)

Brilliant marketing plans : what to know and do to make a successful plan /
by: Linton, Ian
Published: (2011)

Transform : a rebel's guide for digital transformation/
by: McGovern, Gerry
Published: (2016)

Teamwork for customers : building organizations that take pride in serving /
by: Tjosvold, Dean
Published: (1993)

Customer loyalty programmes and clubs /
by: Butscher, Stephan A.
Published: (2002)

Customer service : skills for success /
by: Lucas, Robert W.
Published: (2012)

Tilt : shifting your strategy from products to customers /
by: Dawar, N. (Niraj)

How to measure service quality & customer satisfaction : the informal field-guide for tools and techniques /
by: Chakrapani, Chuck
Published: (1998)

Marketing principles /
by: Pride, William M.
Published: (2018)

Marketing principles /
by: Pride, William M.
Published: (2018)

Service-dominant logic : premises, perspectives, possibilities /
by: Lusch, Robert F.
Published: (2014)

Delighting customers : how to build a customer-driven organization /
by: Donovan, Peter
Published: (1994)

Interactions between service customers : managing on-site customer-to-costumer interactions for service advantage /
by: Nicholls, Richard (Richard Floyd)
Published: (2005)

About customers /
Published: (1982)

How happier customers can lead to healthier business : customer service guidelines /
by: Byrne, Paul
Published: (1998)

Contemporary Issues in Social Media Marketing /
by: Rishi, Bikramjit
Published: (2017)

Creating value for customers : designing and implementing a total corporate strategy /
by: Band, William A.
Published: (1991)

Mastering data mining : the art and science of customer relationship management /
by: Berry, Michael J. A.
Published: (2000)

Service breakthroughs : changing the rules of the game /
by: Heskett, James L.
Published: (1990)

Relationship marketing a consumer experience approach /
by: Baron, Steve
Published: (2010)

Engaging customers using big data : how marketing analytics are transforming business /
by: Sathi, Arvind
Published: (2014)

Microsoft Dynamics CRM 4.0 step by step
by: Steger, Jim
Published: (2009)

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /
by: Kerpen, Dave
Published: (2011)